How to gain more instagram followers

Before we get into the details, this piece is about developing an organic following and, sure, the distinction is important. Some firms desire to use shortcuts to gain more instagram followers. We do not pretend that pay-for-play websites exist. However, these services are not cost-effective for businesses in the long run. Instagram’s algorithm filters out low-quality accounts and false engagement from hired bots. But we’ll be honest: expanding your audience honestly requires some effort. 

Different ways to gain instagram followers

1. Avoid false Instagram followers

There’s a significant distinction between phony and authentic Instagram followers. We get it too. It may be tempting to buy followers to accelerate your growth. However, the disadvantages outweigh the advantages 100 percent. Why? Because of bogus Instagram followers.

Confuse your prospective organic followers. A dormant, low-engagement account with a sizable following is suspect. This may deter admirers who might otherwise follow and connect with you.

Provide no monetary value to your company. Think about it. Your bot followers can’t buy your things, right?

Create no buzz: If you have 10,000 false followers, how many will interact with your posts? Does it really matter if your postings are full with spam comments?

2. Identify your target audience

You can’t know what sort of material you should create unless you know who it’s for.

Ask yourself some queries about who you’re attempting to reach.

Where do they live?

What do they do at work?

When and how are they using Instagram?

What are their pain points and obstacles?

Learn from your present followers to understand their pain spots, issues, and what they want to see on social media, and then develop content around it.

The answers to these questions will help you create content connecting with the Instagram users who will most likely follow you. They’ll also help you regularly offer material.

3. Create a comprehensive Instagram marketing approach

Our first advice for gaining Instagram followers is to start with a clear goal.

Getting more Instagram followers is an excellent first objective. However, simply having followers will not result in a successful Instagram account. Your goal needs to fit into a larger plan connected to your social media marketing goals and business strategy.

Think about the factors behind your desire for more followers on Instagram. What is it that you truly hope to achieve? 

Your goals may include raising brand awareness, increasing product sales, or driving visitors to your website.

Staying focused on these business-related goals can help you maintain a steady Instagram account and develop a captivating brand story that appeals to new people.

4. Develop a consistent brand story and image

Can you describe your brand clearly on Twitter? We’re convinced a tweet is today’s version of an elevator pitch.

Once you’ve established your brand’s identity, you can select how it will appear in the world. Your brand identity should have a consistent voice, personality, and appearance.

Your brand identity will make your postings more recognized at a look. And it will make your grid appear coherent.

5. Maintain a regular content calendar

Momentum matters on Instagram. In other words, if you post randomly on Instagram, you are unlikely to get followers.

Creating content and delivering value is what will grow your audience. Consistency is key to maintaining them. Don’t let your Instagram account go inactive.

That’s why maintaining a consistent publishing schedule is critical. You don’t have to follow a strict schedule for when and how much you post. Most brands update daily or near-daily, which aligns with our own studies on how frequently to post.

For reference, here’s a breakdown of the ideal times to post on Instagram. “Optimal” involvement occurs during the week’s mid-to-late mornings and early afternoons.

6. Tag your location

If the location of your post or Story is obvious, consider adding a location tag. It’s another easy way for people to discover your Instagram posts.

If your company has a physical presence, identify it and urge consumers to do the same. Users may then click on that location to view all photographs and Stories uploaded from your business, restaurant, or workplace.

If you’re blogging from a conference or event, include your location to connect with other participants. This exposes your account to a very relevant set of new prospective Instagram followers.

7. Use appropriate hashtags

Hashtags were one of the earliest techniques to organize social information (shoutout to Twitter!) and are still used today.

Using hashtags strategically might be an effective approach to gaining free Instagram followers. You can even create your own branded hashtags.

Relevant hashtags can help users locate your content. Instagram users can also follow hashtags, meaning those who haven’t followed your account yet may see your hashtagged items in their feeds.

You can include up to 30 hashtags in an Instagram post, but don’t overdo it. Rather, see how many hashtags are most effective for your particular account.

8. Write engaging captions

It’s tempting to skip on Instagram captions after putting so much effort into creating the ideal carousel or video. However, Instagram captions are more important than you realize: they may either entice someone to follow you or cause them to swipe past you without looking.

For example, health firm Cosmix does not just declare, “Shop on our website!” in its Instagram postings. It describes the substances utilized, how their products address certain conditions, and the research that supports their claims.

However, don’t confuse longer for better. Instagram captions work best when they are either extremely lengthy or very short (20 characters vs. 2,000 characters); it is more important to understand your audience and the context of your post than to strive to meet a character limit. When creating an instructive piece, it makes sense to include a longer caption. However, when displaying an aesthetically pleasing product photograph, shorter is better.

If coming up with clever captions isn’t your thing, use Buffer’s AI helper to create a rough first draft in seconds. For example, if you’re a skincare business and want to post about applying sunscreen inside, use Buffer’s prompt feature.

9. Cross-promote material

Cross-promotion means posting the same content on many social media platforms (or Instagram profiles). It’s a time and resource-saving tactic. Increasing an Instagram audience and brand awareness are further benefits.

You may be able to expand the audience for your Instagram content by testing it on other platforms, whether it’s a lengthy guide or a quick video. In order to grow your Instagram following, try posting one of your TikTok videos—or a video with a similar idea—if it becomes popular.

Why does this matter? Although a portion of your audience might overlap, each social media network will have its own followers. “Different people are on different platforms,” says Jellysmack advisor and angel investor Hugo Amsellem. There is barely a 10–20% overlap. 

10. Analyze the data you collect

Checking your Instagram stats on a regular basis is essential for determining what is and is not working for you. You may discover that your audience responds better to fun Reels, whilst informative pieces perform well as carousels. Discovering trends helps influence your content development approach so that you obtain the most return on investment from Instagram.

Instagram features integrated statistics on its app, but they are very restricted. You cannot monitor the performance of your posts in a single window and compare them side by side, nor can you manually select metrics that are significant to you. It’s best to utilize a third-party platform like Buffer’s analytics to receive all of the data at once and even build specific reports for stakeholders.

11. Respond to the comments, messages, and mentions

Prompt replies show that you are engaged and care about what your audience thinks. Constantly responding to individuals sparks conversations and develops a feeling of community among your followers. More significantly, it may boost customer loyalty, trust, and brand advocacy.

Instagram’s algorithm also considers engagement numbers when choosing which posts appear in users’ feeds. Increased engagement indicates that your material is useful and relevant. As a consequence, you might grab the attention of a larger audience.

12. Follow all the appropriate accounts

When you follow someone on Instagram and connect with their material meaningfully, they are more likely to check out your feed and consider following you back.

Social listening is excellent for identifying discussions and influential users (also known as influencers) to follow.

FAQS

Q1. Is there any need to add comments?

To gain instagram followers organically it is important to add comments.

Q2. Do hashtags play an important role in increasing followers?

Yes, they increase the visibility of our posts and are discoverable to more followers.

Q3. How can I increase my followers organically?

We can increase our followers through stories and Instagram reels. This will engage our audience.